Keeping The Mail Business Alive: SingPost’s New Look Organization Structure

Four main pillars

Following its acquisition of Trade Global, a US e-commerce provider, Singapore Post has announced a change in its organizational structure.

The acquisition follows an announcement last month where SingPost announced that it would develop Singapore’s first shopping mall that combined both online and offline shopping. This mall that will be located at Singapore’s Post Centre in Paya Lebar will help create opportunities for businesses as well as cater to the current needs of their clients.

Today, SingPost revealed its four new pillars of growth that would be their focus as they aim to become a global player in e-commerce. These pillars include:

  • E-commerce
  • Postal
  • Logistics and operations
  • Corporate services

Mr. Woo Keng Leong was placed as the CEO of Postal Services which would remain the nerve centre for e-commerce deliveries in Singapore. He is charged with ensuring that the mail business offered the best service, as well as ensuring its sustainability. Meanwhile, Ms. Goh Hui Ling, the new Deputy CEO of International Mail, was charged to work as the main relationship manager handling SingPost’s relationship with Alibaba.

Leadership changes

SingPost Chairman Lim Ho Kee said that SingPost’s management team was being organized to focus on integrating various elements for greater shareholder value, accelerating the group’s e-commerce business globally, maintaining the mail business in a time when they are declining letter main volumes, as well as expanding SingPost’s logistics operations.

As a result, Mr. Marcelo Wessler was appointed SingPost’s e-commerce CEO beginning this December. Consequently, his operations have been moved back to the United States to facilitate better leadership for the e-commerce business, and to spearhead growth and development of the group’s e-commerce business.

Logistics remain under the group’s CEO Dr. Sascha Hower, who also functions as the chief executive of Quantium Solutions. He will ensure that logistical acquisitions are integrated throughout the region, as far as the Australia-based CouriersPlease.

Mr. Mervyn Lim, the group’s CFO was appointed Deputy CEO for Corporate Services. He is to function in both capacities, handling post-merger integrations, human resources, corporate secretariat, investor relations, legal matters as well as property development and management.

Look into the future

Mr. Lim Ho Kee, the Group Chairman, said that despite their success in the e-commerce business development, the group will forthwith hone in on global investments while ensuring that their service meets the highest standards. Echoing these sentiments, the Group CEO Mr. WolfGang Baier believes that these organization structural changes will strengthen the management bench, and that concentrating on their pillars will help the group transition into the digital era with a strong local and global reach.

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